Most AI agency founders spend weeks agonizing over their website before launching. They wait until the brand is perfect, the copy is finalized, and every section feels right. Meanwhile, potential clients are landing on a blank page or a half-finished Notion doc.

The truth is you can have a professional, conversion-ready AI agency website live today. Here's exactly how.

What You Need Before You Start

Before opening Framer, have three things ready:

Your Core Offer in One Sentence

Not a paragraph — one sentence. Something like "We build custom AI agents for e-commerce brands" or "We automate back-office workflows for professional services firms." This becomes your hero headline. If you don't have this yet, write it before touching any template.

Three to Five Client Results or Projects

Even if they're early, informal, or from work you did before calling yourself an agency. Case studies, screenshots, or even a one-line description of what you built and what it did. Templates have sections for this — you need something to fill them with.

A Professional Email Address

Not Gmail. Your domain email. This goes on the contact form and footer. If you don't have one yet, set it up first — it takes ten minutes and it matters.

Step 1 — Pick the Right Template for Your Agency Type

Not all AI agency templates are built the same. The wrong choice means you'll spend hours fighting the layout instead of customizing it.

Daemon — Best for Automation and Workflow Agencies

If your agency builds AI automations, custom agents, or workflow integrations for clients, Daemon's structure maps directly to how you'd explain your services. Strong case study sections and a process flow layout that makes complex technical work easy to understand. View Daemon →

Spartan — Best for Technical and Research-Focused Agencies

If you're working with enterprise clients on LLM fine-tuning, on-premise AI deployment, or data sovereignty solutions, Spartan projects the kind of industrial-grade authority that resonates with that buyer. Also has a dedicated product page if you sell a standalone AI tool alongside services. View Spartan →

Armory — Best for Broad AI Consultancies and SaaS-Adjacent Teams

If your offer spans AI consulting, SaaS products, and agency services — or if you're still broad and haven't niched down yet — Armory gives you the most flexible structure without looking generic. View Armory →

Step 2 — Customize the Core Sections First

Don't try to customize every section at once. Go in this order and you'll be live in hours, not days.

Hero Section

Replace the headline with your one-sentence offer. Replace the subheading with who you serve and what outcome you deliver. Change the CTA button text to something direct — "Book a Call," "See Our Work," or "Get a Quote."

Services Section

List exactly what you do. Three to five services maximum. Don't over-explain — one line per service is enough at this stage. Visitors who want detail will book a call.

Case Studies or Projects

Add your two or three best results. If you don't have formal case studies yet, a project name, what you built, and one outcome metric is sufficient. Something is always better than the placeholder text.

Pricing or CTA Section

Either list your starting price or remove this section entirely if you prefer to qualify on calls. Leaving the placeholder pricing in is worse than having no pricing section at all.

Contact Form

Connect it to your real email. Test it before publishing.

Step 3 — Set Up SEO Before You Publish

This takes fifteen minutes and most people skip it. Don't.

Page Title

Should be: [Your Agency Name] — AI Agency | [Your City or Niche]. Example: "Delani Studio — AI Agency Website Design for SaaS Startups."

Meta Description

One sentence, under 160 characters, describing what you do and who for. Write it like you're explaining your business to someone who just found you on Google.

Connect Your Domain

If you already own a domain, connect it in Framer's Site Settings → Domains before publishing. A .framer.website URL on a client proposal looks unfinished.

Step 4 — Publish and Share Immediately

Once the core sections are done and SEO is set, publish. Don't wait for perfection. A live, slightly imperfect site beats a perfect site that's still in draft.

As soon as it's live:

• Share the URL on X and LinkedIn with a short "just launched" post — even a small audience generates early traffic signals Google picks up

• Submit your URL to Google Search Console so crawling starts immediately rather than waiting weeks for organic discovery

• Send the link to every past client, collaborator, or warm contact — referrals don't need you to rank, they just need a URL to visit

What to Improve After Launch

Once you're live, come back in week two and add:

• A blog section with at least one post targeting a phrase your clients search for

• A more detailed case study for your strongest result

• A testimonial or two if you can get them quickly

The goal on day one is not a perfect website. It's a professional, live URL that represents your agency credibly and gives you something to send to prospects today.